Not sure where to start?
A Strategy Sprint answers one business question with evidence in 2 to 4 weeks.
See engagement modelsOne clear direction. Priorities you can act on.
Go-to-market, marketing and product strategy for leadership teams. Founded and led by Marcello Sasso.
Choose the situation closest to yours. Each one leads to the practice built for it.
Decisions we answer
Typical first engagementConcept & Demand Validation 2 to 3 weeks
Decisions we answer
Typical first engagementGrowth Insights 3 weeks
Decisions we answer
Typical first engagementFounder Launch Plan 2 to 3 weeks
Decisions we answer
Typical first engagementLeadership Activation Workshop 1 to 2 days
Decisions I help you make
Engagements
Decisions I help you make
Engagements
Decisions I help you make
Engagements
Decisions I help you make
Engagements
Decisions I help you make
Engagements
Most strategy starts with opinions. Ours starts with evidence, so you get answers in weeks, not quarters.
We blend three kinds of data and, with the support of AI, fuse them to identify market signals.
We turn evidence into a clear plan with priorities, trade-offs and the numbers behind them.
Options, ranked by evidence Example
We work alongside your team to launch, test and adjust as the market responds.
For clients who want it, Activation runs on four connected programs, built around the plan we agreed.
See the four programs
A strategy only matters once it reaches the market. These four programs carry it there, and every one is measured against the plan we agreed.
Market Intelligence
We scan the full target market from live business data, build each company into an account with the decision-makers behind it, reach them with personal outreach, see who engages, and book the meetings.
Growth Engine
A site, a steady run of articles, daily social posts and local search presence that carry the story we wrote, kept current every week.
This month Example
Demand Programs
Search, paid social, email and conversion testing, run on the segments and messages the evidence picked, and reported honestly: what worked, what didn’t, what we change.
Qualified pipeline vs plan Example
plan target
Next month: paid social is under plan, so budget moves to search and partners.
AI Engagement
It answers questions, qualifies interest and books the call around the clock, in your voice, and shows which companies are reading which pages. People still make the decisions: the assistant makes sure no signal is missed.
We’re launching a payments app in Q2. Can you help with pricing?
Yes. Pricing Architecture is a 3-week engagement: price sensitivity research, tier design and a packaging recommendation. Want a 30-minute call with Marcello this week?
Thursday morning works.
Call booked: Thursday 10:00
Lime-Ink™ is my multi-agent AI platform, built for research. It works alongside human researchers and validates ideas, messages and concepts with AI Personas before you invest in full-scale studies.
A hardware-free payments app for market sellers
Weekend produce seller, 46
Online print shop owner, 29
Bakery owner, 58
Modeled purchase intent
Next: validate with human-led research
55% 70%+
Modeled purchase intent: current concept vs. with three recommended fixes
4.5×
Projected LTV:CAC under the recommended pricing, at a ~70% gross margin
15+
Restaurant operators interviewed on site, plus consumer intercepts and mock-up testing
1,200+
Skiers analyzed across multiple resorts, segmented into 4 visitor personas
200+
Physicians analyzed across 4 specialties, with share modeled under 4 coverage scenarios
3
Workstreams delivered: team training, AI Personas and a live concept test
“I’ve spent my career helping brands decide with evidence instead of instinct. I started The Lime Agency to bring that rigor to leaders who need a clear strategy, not more data.”
Where I go deep
Credentials
Member of ESOMAR, AMA and ICG.
Brands my work has supported, directly and through leading agency partners.
Project fees are fixed and agreed upfront, and hourly consulting is $200 an hour. Research costs such as survey panels are passed through at cost.
2 to 4 weeks
typically$10,000 to $25,000
One business question, answered with evidence.
4 to 8 weeks
typically$25,000 to $70,000
The full journey from insight to plan.
Monthly, 3 to 6 month minimum
from$5,000 a month
Senior support once the strategy is set.
By the hour
Focused advice on a specific question, billed by the hour.
$200 an hour
Book hourly consultingPriced per project
A scope built around your brief and billed per project, not per hour. Get in touch for a specific proposal and quote.
Quoted per project
Request a proposal
Go-to-Market6 min
Use Van Westendorp when you need an acceptable price range early, Gabor-Granger when you need to estimate demand at a few specific price points, and c
Read the article
Go-to-Market6 min
Choose a Strategy Sprint when you have one clear business question and a date by which you need the answer. Choose a Strategy Program when several lin
Read the article
Go-to-Market6 min
A go-to-market strategy engagement with me typically costs $10,000 to $25,000 for a focused Strategy Sprint of 2 to 4 weeks, or $25,000 to $70,000 for
Read the articleStill deciding? A 30-minute call is usually enough to know whether I can help.
Book a strategy callYou work directly with the founder, the scope and fee are fixed from day one, and you get answers in weeks, not quarters. It is senior-level strategy powered by AI and 27 years of market intelligence, without the big-firm price or timeline.
Lime-Ink™ analyzes large amounts of client-specific information and validates ideas, messages and concepts with AI Personas before you invest in full-scale studies. We validate with human-led research where the stakes call for it.
Fees are fixed and agreed upfront. A Strategy Sprint typically runs $10,000 to $25,000, a Strategy Program $25,000 to $70,000, and an Advisory Retainer starts from $5,000 a month. Research costs such as survey panels are passed through at cost.
Both. Founders validating demand before they spend their own money, funded startups preparing a launch or a raise, and large companies that need to understand customer preferences to consolidate brands and win against competitors. Research and marketing agencies also bring me in for their own clients.
We use your data only to carry out your project, and we never share it with any third party unless you agree to it. Our AI systems are closed and proprietary, with guardrails that stop internal client data from being shared with any external knowledge base or used for AI training.
It starts with a 30-minute discovery call to understand the decision and whether I can help. A fixed-scope proposal with deliverables, timeline and fee follows, usually within a week.
A 30-minute call is usually enough to know whether I can help.
The Lime Brief
Short strategy notes for growth leaders, twice a month.
Book a strategy call
A 30-minute call to see if I can helpA 30-minute Microsoft Teams call with Marcello to talk through the decision you are facing. Pick any open time that suits you.
