Intelligence
We gather and connect the signals: customers, competitors, markets and your own data.
Approach
AI-propelled work. Human-led decisions.
Most strategy starts with opinions. Mine starts with evidence, combining proven research methods, market signals and AI with senior judgment.
From signals to one clear direction.
Most companies don't lack data. They lack a clear answer. My approach connects diverse data points, from customer interviews and survey panels to competitor moves and your own data, into one cohesive story.
Proven research methods and Lime-Ink™, my multi-agent AI platform, do the heavy analysis. Senior judgment from 27 years in market intelligence and strategy decides what it means, and human-led research validates it where the stakes call for it.
- Proven research methods
- Market signals connected
- AI read with senior judgment
- Answers in weeks, not quarters
Three phases, one standard of evidence.
Every engagement moves through the same three phases, scaled to the question.
Strategy
We turn evidence into a clear plan with priorities, trade-offs and the numbers behind them.
Activation
We work alongside your team to launch, test and adjust as the market responds.
Test the idea before you invest.
Lime-Ink™ works alongside human researchers. It validates ideas, messages and concepts with AI Personas before you invest in full-scale studies.
- AI Personas are built from your own prior research
- Each persona reacts to the same concept
- Human-led research validates where the stakes call for it
Concept under test
A hardware-free payments app for market sellers
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RM
Weekend produce seller, 46
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DK
Online print shop owner, 29
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GA
Bakery owner, 58
Modeled purchase intent
Current concept55%
With three fixes70%+
Next: validate with human-led research
How Lime-Ink™ works, in five steps.
My multi-agent AI platform, built for research. It analyzes large amounts of client-specific information, and every step is overseen by a senior researcher.
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1
Collect
We gather data from prior research, transcripts, data files and social media sources.
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2
Train
We train the AI agent on your data inside a secure large language model.
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3
Develop
AI Personas combine research and LLM expertise to predict responses in a human-like way.
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4
Present
We test new stimuli, such as ads, messages and ideas, to gather detailed feedback.
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5
Improve
We validate with human-led research where the stakes call for it.
Human intuition plus analytical power.
AI reads more information, faster, than a team could alone. Human intuition, and 27 years of it, decides which patterns matter.
How an engagement runs, start to finish.
Simple, transparent, senior-led.
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1
Discovery call
30 minutes to understand the decision and whether I can help.
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2
Proposal
A fixed-scope proposal with deliverables, timeline and fee, usually within a week.
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3
Kickoff
We align on questions, stakeholders, data and success criteria.
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4
Delivery
Research, analysis and strategy, with check-ins so there are no surprises.
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5
Activation
A clear plan your team can act on, plus optional ongoing advisory.
Five ways to work together.
Fees are fixed and agreed upfront. Research costs such as survey panels are passed through at cost.
2 to 4 weeks
Strategy Sprint
Typically $10,000 to $25,000. One business question, answered with evidence: an opportunity assessment, message testing or pricing architecture, with a clear recommendation and action plan.
Scope this engagement4 to 8 weeks
Strategy Program
Typically $25,000 to $70,000. From insight to plan, start to finish: research where needed, segmentation and positioning, pricing and channel strategy, and a 90-day roadmap.
Scope this engagementMonthly, 3 to 6 month minimum
Advisory Retainer
From $5,000 a month. Senior support once the strategy is set: launch companion, leadership sessions, quarterly strategy reviews and on-call counsel.
Scope this engagementBy the hour
Hourly Consulting
Focused advice on a specific question, billed by the hour.
$200 an hour
Book hourly consultingPriced per project
Custom Project
A scope built around your brief and billed per project, not per hour. Get in touch for a specific proposal and quote.
Quoted per project
Request a proposalFees are fixed and agreed upfront. See every engagement model.
“Lime-Ink™ works alongside human researchers. It analyzes large amounts of client-specific information and validates ideas, messages and concepts with AI Personas before you invest in full-scale studies.”
Marcello Sasso, founderQuestions about AI, research and human judgment.
Still deciding? A 30-minute call is usually enough to know whether I can help.
Book a strategy callWhat is Lime-Ink™?
Lime-Ink™ is my multi-agent AI platform, built for research. It works alongside human researchers, analyzing large amounts of client-specific information and creating AI Personas that let you test ideas, messages and concepts before investing in full-scale studies.
What are AI Personas?
They are synthetic customers built from your own prior research, transcripts and data. They predict responses in a human-like way, and I validate what they suggest with human-led research where the stakes call for it.
Is my data kept secure?
Yes. The AI agent is trained on your data inside a secure large language model, the work is overseen by me personally, and it is covered by the confidentiality terms in your signed proposal.
Does AI replace real research?
No. AI speeds up analysis and lets you test ideas early. Proven research methods, senior judgment and human-led validation decide what the findings mean.
How fast can an engagement start?
It starts with a 30-minute discovery call. A fixed-scope proposal with deliverables, timeline and fee follows, usually within a week.
Where to go from here.
Have a decision on the table?
A 30-minute call is usually enough to know whether I can help.
The Lime Brief
Short strategy notes for growth leaders, twice a month.
Book a strategy call
A 30-minute call to see if I can helpA 30-minute Microsoft Teams call with Marcello to talk through the decision you are facing. Pick any open time that suits you.
- 30 minutes
- Microsoft Teams
- No preparation needed