Monthly
Strategic Advisory Retainer
Recurring sessions, on-call counsel and a quarterly strategy review.
Scope this engagementAdvisory · Practice 03
A senior outside view for the calls that matter.
Independent senior guidance for CEOs and leadership teams on growth bets, market entry, channel strategy and AI adoption.
Big decisions, made with the least input.
The biggest decisions often get made with the least outside input. Your team is too close to the problem, and a large consulting firm is too slow and too expensive for the question.
I sit beside the leadership team as an independent, senior sounding board. I bring market signals, evidence and 27 years of market intelligence and strategy to the choice in front of you, then help you commit to it with confidence.
- Which markets to enter, and in what order
- Which channels earn their budget
- An AI adoption plan your people can run
- One plan the whole leadership team backs
The decisions I help you make.
The questions that shape the next three years, answered with evidence and an outside view.
-
01
Which markets or countries should we enter next, and in what order?
-
02
Which marketing channels deserve investment, and which should we cut?
-
03
How should we adopt AI across marketing and insights without wasting money?
-
04
Is our strategy still right for where the market is heading?
-
05
How do we align the leadership team behind one plan?
An outside view, from 25+ countries of research.
My work has taken me across 25+ countries and 5 continents. That range is what I bring to a leadership table deciding where to go next.
Fixed scope and clear deliverables.
Every engagement has a defined timeline and outcome agreed upfront. Scope can be combined or extended into an advisory retainer.
1 to 2 days
Leadership Activation Workshop
Facilitated session, aligned priorities and a 90-day action plan.
Scope this engagement4 weeks
AI Adoption Roadmap
Readiness assessment, team training, use-case priorities and rollout plan.
Scope this engagementFees are fixed and agreed upfront. See the three engagement models.
Priorities ranked by value and effort.
A leadership team rarely lacks options. The work is choosing which to act on now, which to resource properly and which to set aside.
The tools I bring to the table.
Methods for getting a leadership team from debate to one plan, and for putting new tools to work with care.
-
01
Activation Workshop
A facilitated session that turns competing views into aligned priorities and a 90-day action plan.
-
02
Digital Transformation & Engagement
Where digital channels and tools should change how you reach and serve customers, and in what order.
-
03
Media Mix Outreach
A clear view of which channels deserve investment and which should be cut.
-
04
Lime-Ink™
My multi-agent AI platform, used alongside human researchers and read with senior judgment before it informs a decision.
“When you work with me, you work with me.”
Marcello Sasso, founderQuestions leaders ask about executive advisory.
Still deciding? A 30-minute call is usually enough to know whether I can help.
Book a strategy callWhat is executive advisory?
It is independent, senior guidance for CEOs and leadership teams on the decisions that shape the business: growth bets, market entry, channel strategy and AI adoption. I bring evidence and an outside view, and your team keeps ownership of the decision.
Can you act as a strategy advisor on an ongoing basis?
Yes. The Strategic Advisory Retainer gives you recurring sessions, on-call counsel and a quarterly strategy review. Advisory Retainers start from $5,000 a month with a 3 to 6 month minimum.
How do you help a team adopt AI?
The AI Adoption Roadmap runs 4 weeks: a readiness assessment, team training, use-case priorities and a rollout plan. The aim is practical use of AI with human judgment kept in charge of research quality.
What happens in a Leadership Activation Workshop?
Over 1 to 2 days I facilitate a working session with your leadership team. You leave with aligned priorities and a 90-day action plan everyone has agreed to.
Why not use a large consulting firm?
You may need one for some work. For a single decision, you get senior-level strategy in weeks, with the scope and fee fixed from day one, and you work directly with me.
Have a decision on the table?
A 30-minute call is usually enough to know whether I can help.
The Lime Brief
Short strategy notes for growth leaders, twice a month.
Book a strategy call
A 30-minute call to see if I can helpA 30-minute Microsoft Teams call with Marcello to talk through the decision you are facing. Pick any open time that suits you.
- 30 minutes
- Microsoft Teams
- No preparation needed